New Zealand fishing rod manufacturer CTS has found a cost effective way to get face to face with customers in even the most remote parts of the world. The primarily export-focused company is breaking down geographic communication barriers by recording and sending personal video clips to international customers via email using free internet tool, Springdoo.
CTS has a glowing reputation as New Zealand’s leading fishing rod design company, designing and manufacturing unique, top end fishing rods for many varieties of fishing the world over – from carp fishing in the Netherlands to tuna in Hawaii and salmon and bass in Canada and North America.
Since creating a strong web presence over three years ago, CTS has experienced major growth in web-based business, and attracts new customers each week, some from nations quite foreign to New Zealand, including the Czech Republic, Lithuania and Slovakia.
Stephen Pratt, Director of CTS says that the idea to use Springdoo came from recognising the enormous value in getting in front of customers at expos and trade shows. “We have a strong following in the USA and travel there on a regular basis. Our customers appreciate the contact, and it strengthens our ongoing relationships”.
With the CTS brand steadily growing in popularity in Europe, he says there is a need to provide new customers with the reassurance of a face behind the brand. While CTS attends one European trade show annually, there are many customers who are missed.
Pratt says he liked the concept of video email, or ‘vMail’ because it was a solution to showing any customer around the world a human side to the business. He says “everyone we deal with has been very impressed, and love receiving a video from my office in New Zealand. It instantly breaks down barriers and creates a sense of trust and familiarity that websites and email can’t achieve”.
Some CTS customers respond with their own vMails, which Pratt is confident will increase over time as people realise how simple the technology is to use.
About CTS
CTS is New Zealand’s leading fishing rod design company (www.ctsfishing.com). CTS Fishing, 37 Enterprise Street, Birkenhead, PO Box 28794, Remuera, Auckland, New Zealand. Contact: Stephen Pratt, +64 9 480 3015, +64 21 377 838 stephen@ctsfishing.com
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